{"product_id":"lip-plumping-hydrating-serum","title":"Lip Plumping + Hydrating Serum","description":"\u003cdiv data-rid=\"b826841d-0fc0-45db-8649-4239c203cd83\" data-replo-repeated-index=\".0.0.0.0.0\" class=\"r-md992e\"\u003e\n\u003cdiv data-rid=\"d73b2b5d-bfb0-487c-8f6a-11afc256bfe4\" data-replo-repeated-index=\".0.0.0.0.0.0\" class=\"r-1m9ovrr alchemy-rte\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstantly hydrates\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edry, thinning lips for a soft, supple feel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftens vertical lines\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewith age-defying niacinamide\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRestores definition\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor a smoother, more youthful look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeeply hydrates\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewith squalane and ceramides\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlides on silky\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand wears beautifully under lipstick\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade for women 40+\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewith sensitive, maturing lips\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eYOUR LIPS ARE TELLING YOUR AGE. LET'S CHANGE THEIR STORY.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen did applying lipstick become an exercise in frustration? When did your once-smooth lips start betraying your age with thinning, lines, and dryness that no amount of water seems to fix?\u003c\/p\u003e\n\u003cp\u003eStop settling for uncomfortable burning plumpers or considering costly procedures. Our Lip Plumping + Hydrating Serum gives mature lips exactly what they've been craving.\u003c\/p\u003e\n\u003cp\u003eThe moment it touches your lips, it\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003einstantly hydrates\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eparched skin cells, ending the cycle of persistent dryness that makes lips look older than they should.\u003c\/p\u003e\n\u003cp\u003eWhile other products sit on the surface, our clinical-grade formula\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003esoftens vertical lines\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewith potent niacinamide that works day after day to improve your lip texture from within.\u003c\/p\u003e\n\u003cp\u003eWomen tell us the first thing they notice is how it\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003erestores definition\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto their lip border—that youthful edge that started disappearing sometime after 40.\u003c\/p\u003e\n\u003cp\u003eUnlike watery balms that disappear in minutes, this serum\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003edeeply hydrates\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003ewith laboratory-optimized squalane and ceramides that rebuild your lip's moisture barrier for lasting comfort.\u003c\/p\u003e\n\u003cp\u003eIt\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eglides on silky\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewith a convenient applicator that deposits the perfect amount—wear it alone for natural enhancement or under lipstick without changing its color or wear time.\u003c\/p\u003e\n\u003cp\u003eAfter developing over 200 formulations, we've created the perfect serum\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003emade for women 40+\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewho want visible results without irritation, stinging, or awkward tingling when all you want is comfort.\u003c\/p\u003e\n\u003cp\u003eTry it risk-free for 30 days and rediscover lips that look like yours—just younger, smoother, and naturally fuller.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"For the first time in years, I don't need to overline my lips or worry about lipstick bleeding. They actually look full again!\" – Margaret, 61\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSqualane:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eA lightweight hydrator that mimics the skin’s natural oils, locking in moisture without clogging pores. Ideal for softening and conditioning delicate lip skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNiacinamide (Vitamin B3):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHelps improve skin elasticity and smooth fine vertical lip lines, while supporting barrier repair and even tone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSilica \u0026amp; Boron Nitride:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eTogether, these powders create a blurring, soft-focus effect that smooths the appearance of texture and enhances natural lip definition.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDiisostearyl Malate:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eA rich emollient that improves lip texture and gives a silky, cushiony glide without tackiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePropanediol:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eA natural humectant that draws moisture into the lips, amplifying hydration and enhancing penetration of active ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClean Formula:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFree from parabens, petroleum, and synthetic fragrances. Non-irritating, sting-free, and safe for daily use on sensitive lips.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredient List:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHydrofluorocarbon 152a, Dimethyl Ether, Alcohol, Oryza Sativa (Rice) Starch, Disiloxane, Polymethylsilsesquioxane, Menthol, Cetrimonium Chloride, Panthenol, Hydrolyzed Collagen.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Michael Todd Beauty","offers":[{"title":"Default Title","offer_id":47237825527980,"sku":"nzx1789669079413","price":16.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/1695\/2236\/files\/lip-plumping-hydrating-serum_1.png?v=1789669082","url":"https:\/\/breathknitwear.shop\/products\/lip-plumping-hydrating-serum","provider":"My Store","version":"1.0","type":"link"}